How sport can become a catalyst for business sustainability - September 11, 2026 -
In this episode of Sustainability Matters, host Colin Tetreault, Managing Director, Climate Change and Sustainability Services, Ernst & Young LLP, explores the shifting environmental landscape of the sports industry. As North America enters an unprecedented era of mega events, a critical question emerges: Is the massive environmental footprint of sports a standard business liability, or can it become a powerful driver for operational resilience? Colin is joined by Heather Watkins, co-founder of Bold Reuse, to break down the operational realities of tackling single-use waste at scale. The conversation confronts major logistical and economic challenges, mapping out the impact of rising supply-chain costs for single-use products and upcoming Extended Producer Responsibility (EPR) legislation in the US.
The episode offers an inspiring look at how sports venues act as a "cultural beacon" for innovation. Heather explains how implementing reusable packaging systems not only cuts costs but also drives local jobs, community engagement, and new corporate sponsorship revenue.
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